Brand Enhancement
Sariblue
A handmade shop offering unique
eco-fashion Evil Eye jewelry and talismans.
SariBlue®, Evil Eye Gypsy Boho Handcrafted Ecofashion Jewelry has graced the lobes of Pretty Little Liars, the lovely ladies of Vampire Diaries, and the neck of one Megan Fox.
Already having a recognizable stellar brand, Christine approached me a few years back for a business card refresh, and most recently, this past summer for a touch of a brand enhancement on her marketing materials.
So we got the band back together and got to work.
Approach + Process
Pillar brand elements
SariBlue’s primary brand element is a navy evil eye. To reinforce and expand the brand story of SariBlue, I took the core element of the evil eye and deconstructed it to illustrate a layered abstract story behind the eye. Each ring of the eye becoming a secondary supportive piece.
Secondary pillar brand element exploration
Exploring all primary and secondary color options through the pillar brand elements brings the SariBlue story to life. Assigning color and element combination options in focused product lines gives those items an individual look and feel and expands the brand, all while following a standard.
